Live More.

Older woman enjoying life
Investing in agetech

Everyone deserves to live their best life.

At Spock Ventures, we believe that well designed technology-based products and services can help older adults do precisely that—live their best lives.

Live Longer.

Investing in Agetech

And to live out their life fully.

With good health, companionship and connection, meaning, dignity, and happiness, a long life is rewarding.

DO More.

Investing in Agetech

Because life is worth living.

By any measure, a human life is short. So at Spock, we invest in technology-based solutions that help older adults do more—whatever more is.

For a Better Future.

Investing in agetech

Care to learn more?

Do you share our passion for a better future of aging? We'd love to hear from you. Reach out to any one of us (our contact info is on our team page), or contact us through this site. We'd love to set up a time to get to know you.


Compounded Annual
Growth Rate for 65+


Population comprising
Baby boomers & older


Wealth owned
by boomers+

Why focus on AgeTech?

"In coming decades, many forces will shape our economy and our society, but, in all likelihood, no single factor will have as pervasive an effect as the aging of our population."

Ben Bernanke, Former Chair of the Federal Reserve
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Group of older adults

Our population is rapidly aging.

The U.S. 65+ demographic is expected to grow at a 6% CAGR through 2060. By 2030 one in five residents will be over 65. Baby boomers aging into this cohort is just one factor. Increasing longevity and decreasing birth-rates compound the trend.

Group of older adults

Older adults control most of the wealth.

In the U.S., Baby Boomers, the Silent Generation, and the generations before them represent about 40% of the population but control 70% of the wealth.  Older adults are expected to spend money on their longevity and quality of life.

Group of older adults

Caregiving requires a makeover.

About 51 million Americans with severe medical conditions require caregiving, costing ~$264 billion annually and growing. Novel solutions that reduce the burden of caregiving while improving care represent a significant opportunity.

Group of older adults

Technology is improving, increasing adoption.

The opportunity is expanding as adoption rates among older adults increase. Not only has technology improved, but baby boomers (who are comfortable with technology) are aging into the category. Finally, the pandemic has further catalyzed adoption.

The number of older Americans has increased by 14.4 million (or 36%) since 2009, compared to an increase of 3% for the under-65 population.

2020  Profile of Older Americans, May 2021; HHS Administration for Community Living  (ACL)

By  2030, the U.S. 50-plus market is projected to grow to 132 million and  spend on average $108 billion annually on tech products.

US Census Bureau and AARP, 2021

In the United States, 10,000 people turn 65 every day, and by 2030 all baby boomers will be 65 or older.

U.S. Census Bureau

56 cents of every dollar spent in the U.S. in 2018 was attributable to the 50-plus population, and this share is set to increase to 61 cents by 2050.

AARP, 2018

The marketplace for technology to assist aging adults ... is expected to grow sharply from $2 billion today to more than $30 billion in the next few years.

Technology for Aging in Place 2015 Market Overview, January 2015, Laurie M. Orlov

DO more. enjoy more. live more.

Hands of older perrson