"In coming decades, many forces will shape our economy and our society, but, in all likelihood, no single factor will have as pervasive an effect as the aging of our population."Learn more
Ben Bernanke, Former Chair of the Federal Reserve
The U.S. 65+ demographic is expected to grow at a 6% CAGR through 2060. By 2030 one in five residents will be over 65. Baby boomers aging into this cohort is just one factor. Increasing longevity and decreasing birth-rates compound the trend.
In the U.S., Baby Boomers, the Silent Generation, and the generations before them represent about 40% of the population but control 70% of the wealth. Older adults are expected to spend money on their longevity and quality of life.
About 51 million Americans with severe medical conditions require caregiving, costing ~$264 billion annually and growing. Novel solutions that reduce the burden of caregiving while improving care represent a significant opportunity.
The opportunity is expanding as adoption rates among older adults increase. Not only has technology improved, but baby boomers (who are comfortable with technology) are aging into the category. Finally, the pandemic has further catalyzed adoption.
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